DSU Hosts Youth Business Adventure

Dakota State University is hosting Youth Business Adventure (YBA), June 21-26. Youth Business Adventure is a week-long summer program sponsored by the South Dakota Chamber of Commerce and Industry. This is the 30th year for YBA, and the second year that DSU has hosted one of the summer sessions. 106 high school juniors and 30 YBA staff are on the DSU campus for this event.

Youth Business Adventure brings students, business leaders and educators together for a week of collaborative learning. The stated mission of Youth Business Adventure is to help South Dakota high school students and teachers better understand the American private enterprise system.

During the sessions at Dakota State, the students are broken into groups that work to form a company, elect a chief operating officer, and then develop and market a product. The business leaders and educators mentor the students as they spend the week working through real-life business experiences. Each student-run company functions as a team, creating a logo and marketing plan for their product, designing a commercial, and implementing a business plan.

At the end of the week, the companies present their business plan to a panel of volunteer judges from the business community. The students try to convince the panel, acting as venture capitalists, to invest in their company.

While in Madison for YBA, the students will tour East River Electric and Falcon Plastics. Representatives from Daktronics will be on campus to do a presentation to the group as well.

Students can receive 2 hours of college credit for their participation. Four $500 college scholarships are also awarded during the week. Students are eligible to apply to attend YBA through their local high schools. The fee to attend YBA is $150 for the student, with corporate sponsorships and individual donations making up the rest of the cost to run the YBA sessions.

Last Updated: 8/12/11