Pifer wins Gold ADDY with “London In Time” photograph

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Megan Pifer, a senior digital arts and design major from Madison, S.D., is a 2014 Gold ADDY winner at the local level of the American Advertising Awards held in Sioux Falls, S.D. on March 15th.

“I am super excited to receive this Addy award,” stated Pifer. “I was surprised to receive it and hope it shows other DSU students that they can compete in the Student Addy Awards, as long as they put their minds to it!”

Pifer’s winning entry was a black and white photograph entitled, London In Time. She snapped the winning shot while on a DSU Photography Faculty-Led Program tour that traveled to London last year and was led by professor of art, Thomas Jones.  

“Megan is a hard working student and doesn’t let very many opportunities pass her by,” said Jones. “The DSU photography trip is a great opportunity for anyone to take advantage of and broaden their photography skills. This trip gave Megan an opportunity that she may not have had otherwise. I am honored as her instructor that she was awarded an Addy for her photograph that was taken in front of Buckingham Palace in London.”

The Student ADDY Awards is a three-tier national competition that recognizes and rewards creative excellence. Collegians from across South Dakota compete for the student awards in creativity, design and advertising. In each category, a GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Gold award winners advance to the American Advertising Federation District 8 competition to compete against students in Minnesota, North Dakota and Wisconsin.

The American Advertising Awards are the largest creative competition in the world with over 40,000 local entries competing in 200 markets coast to coast. Any entry that wins a Gold or Silver ADDY at the district level is eligible to advance and compete in the national competition.

For more information on the ADDY, go to www.sdaf.org.

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Last Updated: 3/31/14